Xtava

Xtava is an e-commerce brand focused on hair care for all women. What started with one essential hair dryer expanded into products for every hair type, from 1A to 4C.

I worked on this brand from inception to launch, developing its look, branding, and tone. When Xtava launched its first product line, "Styling Squad," I crafted a series of marketing emails to drive awareness and sales among existing customers.