Carta
Carta builds the infrastructure behind private markets, helping companies, investors, and fund managers manage equity and ownership in over 160 countries.
I was Carta's senior and sole copywriter, which meant I owned naming, messaging, and campaign copy across web, video, podcast, OOH, and social, from first idea to final asset. I led creative for multiple product launches and brand initiatives, shaping how Carta talks about itself in a market where trust and precision aren't optional.
Startup Fundraising 101
Founders are builders, not finance experts, and fundraising rarely feels like either.
Carta saw a chance to close that gap with education: a four-part video series walking founders through the entire fundraising process, start to finish. I wrote the scripts, then carried that same clarity across web, email, and social to drive engagement and adoption.
"The New Standard" campaign
Private equity didn't need another platform. It needed a new standard, one that swapped spreadsheets for real-time visibility and control.
I led messaging for the campaign across OOH, social, email, and sales materials, using sharp language and a little wordplay to position Carta as the modern alternative to an outdated system.
Carta Carry
Carta Carry put the fund back office in a phone. I wrote the launch messaging and copy across the landing page, display ads, and supporting campaign assets.
