Portrait of Ricardo S. Hernandez

Hi, I'm Ricardo.

I help brands find their voice — then write everything that carries it, from launch campaigns to the last line of an email. My work has reached founders raising millions, parents raising toddlers, and everyone in between.

Good Inside project

Good Inside

Brand, lifecycle, & campaign copy

Carta project

Carta

Naming, messaging, & campaign copy

WeWork project

WeWork

Global brand campaigns

Shutterstock project

Shutterstock

Email, ad, & B2B copy

MAZ Systems project

MAZ Systems

Content, video, & editorial lead

Vremi project

Vremi

Brand voice, email, social, & web

RIF6 project

RIF6

Product & packaging copy

Xtava project

Xtava

Branding, tone, & email copy