WeWork
WeWork is the leading brand in co-working, with community spaces in 77 cities and 23 countries worldwide.
As the sole copywriter on the Global Brand Team, I crafted messaging and copy for campaigns across the entire business, including Sales, Email Marketing, Social Media, Out of Home, and Enterprise.
WeWork Workplace
To announce WeWork's newest offering, WeWork Workplace, I wrote the script for our teaser video, highlighting features and benefits for potential enterprise customers.
"For All the Ways You Work" welcome series
In early 2022, WeWork launched a new brand platform called "For All the Ways You Work," built around the idea that everyone can do their best work at WeWork. I crafted the copy for our onboarding lifecycle email series, adopting a welcoming, familiar tone throughout.
SMB office offers
To help attract small businesses to WeWork, I created localized ads for the L.A. and Chicago markets, with copy that took its cues from the city and its individual neighborhoods.
