MAZ Systems
MAZ Systems was an ad-tech company building software for the OTT and streaming space. It was acquired by Zype in 2021.
As Content and Editorial Lead, I developed and executed a multi-channel content strategy across video, social, and short and long form written content.
The MAZ Content Brief
In the content and streaming space, news never stops. The challenge was cutting through the noise, so I created "The MAZ Content Brief," a video reel distilling the week's top news in media, streaming, and tech into 30 seconds.
I scripted these reels in collaboration with our video producer, and we launched them three times a week.
MAZ Systems blog
MAZ had a presence on Medium for years but no blog of its own. I launched their first one, building everything from format to content pillars to ongoing execution. Once live, my focus shifted to original content that drove views and engagement.
Editorial videos
While "The MAZ Content Brief" provided a snapshot of current headlines, I also helped produce a series of longer form videos that dove deeper into issues in the streaming space.
This video breaks down Chicago's "streaming tax", which tackled the anticipated effects the policy would have on streaming and OTT in the future.
Marketing decks
As the Content lead, I was responsible for establishing and maintaining MAZ's tone of voice across several outlets. This included the pitch decks our team used with potential clients in the sales cycle.
