WeWork

WeWork is the leading brand in co-working with community spaces in 77 cities and 23 countries worldwide.

As the sole Copywriter on the Global Brand Team, I crafted messaging and copy for campaigns across the entire business, including Sales, Email Marketing, Social Media, Out of Home, and Enterprise.

Wework workplace

To announce WeWork’s newest offering, WeWork Workplace, I developed the script for our teaser video, highlighting features and benefits to potential enterprise customers.

“FOR ALL THE WAYS YOU WORK” WELCOME SERIES

In early 2022, WeWork developed a new brand platform called “For All The Ways You Work”. It highlighted how everyone can do their best work at WeWork. Adopting a welcoming and familiar tone—I crafted the copy for our onboarding lifecycle email series.

SMB Office offers

To help attract small businesses to WeWork, I created localized ads for the L.A. and Chicago markets. The copy takes a cue from the city as a whole and the neighborhoods within them.