Carta

Carta is a global fintech platform that builds infrastructure for private markets, helping companies, investors, and fund managers manage equity and ownership in over 160 countries.

As the senior and sole copywriter at Carta, I own the end-to-end development of naming, messaging, and campaign copy across web, video, podcast, OOH, and social. I have led creative for multiple product launches and brand initiatives, shaping narratives that define how Carta shows up in market.

Startup fundraising 101

Fundraising is essential for early-stage founders, but most aren’t finance experts. They’re builders.

Carta saw an opportunity to empower its audience with education by creating Startup Fundraising 101: a four-part video series that navigates founders through the entire fundraising process.

I helped bring this series to life by crafting video scripts and wrote copy for web, email, and social assets to drive engagement and adoption.

“The NEW STANDARD” CAMPAIGN

Carta set out to give private equity not just a new platform, but a new standard—one that replaces spreadsheets with real-time visibility and control.

I crafted messaging for this campaign across multiple channels, including OOH, social, email, and sales materials. Through sharp language, wordplay, and a deep understanding of the audience, we positioned Carta as the modern solution for an outdated system.

CARTA CARRY

Carta Carry is the first mobile app designed for venture capital fund administration, enabling general partners and CFOs to manage capital calls, wires, expenses, and approvals on the go.

I led the naming and core messaging for Carta Carry, crafting the product’s voice across web, social, and launch campaigns. Collaborating closely with design and product marketing teams, I developed the narrative that positioned Carta Carry as the modern, mobile solution for fund managers.